GoldBooth

Gold Booth rents out a Magic Mirror photo booth — a 70-inch interactive mirror that becomes the centre of the party at weddings and celebrations. The service is hard to explain in words and easy to show.

So the site is built to lead to one action: booking a date. The enquiry button follows the visitor down the whole page, and each section answers one question — what the device is, which occasions it suits, what the photos look like.

Occasions are split into weddings, birthdays, celebrations, promotions and corporate events, because a bride and a marketing manager are not looking for the same thing. The personalised Guest Book, included with every rental, gets a section of its own, and a gallery of real photos carries what a description cannot.