How Much Does a Website Cost in Croatia?

The question is simple, and you almost never get an answer: how much does a website cost?

Search for it and you will find dozens of agency pages explaining that every project is unique, that price depends on scope, and that you should get in touch for a free consultation. All of it is true. None of it helps while you are trying to put a budget together.

The reason prices stay hidden is understandable enough. An agency does not want to be dismissed over a number before it can explain what the number buys. The problem is that the client carries the cost of that caution: weeks of searching, quotes that differ by a factor of five, and no idea whether €1,500 is a lot or a little.

So here is how we calculate. Not a vague range, but the formula we actually work by.

You are not buying a website, you are buying hours

This is the one sentence worth remembering before anything else.

A website is not a product on a shelf with a price tag. You are buying the time of someone who will do the work. Everything else — design, code, testing, launch — comes down to how many hours something takes.

Our rate is €50 an hour. Every figure in this article is hours multiplied by 50, and that is the whole calculation.

Three things determine how many hours are needed:

1. How many distinct page layouts have to be built
2. Whether anything is sold online
3. How many languages the site runs in

There is no fourth item and no hidden multiplier.

The base package: 10 hours, €500

Every project starts from the same foundation: a one-page site, with a menu that jumps between sections.

Those ten hours cover:

• a professional design built around your brand
• layouts for phone, tablet and desktop
• a contact form that actually delivers mail
• testing across browsers
• basic SEO: page titles, meta descriptions, sitemap
• images converted to WebP so the site loads quickly
• a short handover so you can update content yourself

This is not a stripped-back version you are expected to upgrade later. For a tradesperson, a clinic or a service business that needs somewhere to send people, a one-page site is often all it needs to be.

Each additional page: 2 hours, €100

When we say “page” we mean each layout that has to be designed and built separately. In the trade it is called a template.

The home page is in the base package. Everything beyond it is two hours each.

Take a company that wants a standard five-page site: home, about, services, projects, contact. That is four extra templates.

10 hours + 4 × 2 hours = 18 hours = €900.

Add separate layouts for an individual service and an individual project and you are at 22 hours, or €1,100.

Why a blog counts as two pages

This is the question we are asked most often, and it is worth answering because it sounds like a trick at first.

A blog is not one layout but two. The first is the post list — cards, excerpts, pagination, category filtering. The second is the post itself — title, body text, in-line images, author, date, related posts.

They are entirely separate builds. So a blog adds four hours, or €200.

The same applies to a project catalogue or a services list: the list is one template, the individual item is another.

Online shop: three tiers

A shop is added on top of the total above. Its own layouts — product list, product page, basket, checkout — are already included in the hours below and are not counted separately.

The difference between tiers is not just the product count. A shop with thirty items can get away with a simple list. A shop with a hundred needs search, attribute filtering, product variants and proper stock handling — work that grows faster than the number of items.

A practical example: a five-page site with a Simple shop is 33 hours, or €1,650. The same site with an Advanced shop is 43 hours, or €2,150.

A second language: 5 hours, €250

An additional language is a flat five hours regardless of how many pages you have. The work is not translation — the text usually comes from the client — but setting up a system that holds two versions of every page, switches between them, and gives Google the right addresses for each.

Shops are the exception. There every product, category and description is translated too, so the following is added:

No shop +0 hours

Simple +10 hours (€500)

Advanced +15 hours (€750)

Pro +20 hours (€1,000)

A three-page site in two languages therefore comes to 19 hours, or €950.

What is not included

This is the part missing from most quotes, which is why people get caught out.

Design prototype. If you want to see the site drawn out before any building starts, that is separate work — five hours, or €250 per page. Most clients skip it, because the design gets agreed during the build anyway.

Advanced SEO. Basic SEO is included: titles, meta descriptions, sitemap, speed. What is not included is keyword research, content writing, link building and monthly monitoring. That is separate, ongoing work.

Hosting and domain. These are annual costs paid to a provider, not to us. For a smaller site, budget roughly €50 to €150 a year depending on where it is hosted.

Maintenance and content. Photography, copywriting and later changes are agreed separately.

Three real examples

A tradesperson who needs a presence. One-page site with services, prices and contact details. 10 hours, €500.

A small company with a blog. Six pages plus a blog, so eight templates. 24 hours, €1,200.

A small shop. Five pages plus a Simple shop with around twenty products. 33 hours, €1,650.

Is that expensive?

It depends what you are comparing it to.

Against a ready-made template you set up yourself for fifty euros — yes, it is more. Against what one lost job a month costs you because people cannot find you, or because the site looks like it was built in 2012 — usually not.

A €900 site that brings in two jobs a year paid for itself in the first month. A €300 site that brings in none was expensive.

Work it out yourself

Every figure in this article is built into the calculator on our site. Tick how many pages you need, whether you need a shop and how many languages — and you immediately see an estimate in hours and euros, broken down line by line.

The estimate is not a binding quote. But after two minutes you know your range, and that is more than most first meetings give you.

Frequently asked questions

How much does the simplest website cost? A one-page site is 10 hours of work, or €500. That covers design, mobile layouts, a contact form, testing and basic SEO.

Why does a blog count as two pages? Because it is two distinct layouts: the post list and the post itself. Each is designed and built separately, so a blog adds four hours.

Do you pay for a website once or every year? The build is paid once. The only annual cost is hosting and the domain, paid to a provider rather than to an agency — roughly €50 to €150 a year for a smaller site.

Is hosting included in the price? No. Hosting and the domain are yours and stay yours, so you can move the site whenever you like without depending on us.

Can I add a shop later? Yes. Only the shop hours are charged then, because the foundation already exists. It is a common route: the site first, the shop once sales find their feet.